Prodigitude Blog

They say a picture is worth a thousand words, but in advertising, sometimes even one word can make all the difference. The Prodigitude Blog provides digital marketing insights, trends, and best practices to its readers in an effort to provide content that's useful and educational.

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Articles, News, and Updates from Prodigitude

We hope the articles we've built will help you in your journey to learn more about internet marketing, and ways to grow your business.

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HOW DOES THE ECONOMIC DOWNTURN EFFECT MARKETING?

Marketers, buckle up those seat-belts! We are on a roller coaster. During an economic downturn, businesses find that many serious consequences will hit them. There is a clear need for companies to develop innovative and efficient marketing solutions to survive and continue thriving through a…

DITCH THE CRM AND UPGRADE TO A CDP

Your sales, product, and marketing teams need to gather insight about their customers to do their jobs effectively. How an organization collects that information varies, but customer data can be managed through one of two software systems: the CRM or the CDP. Customer relationship management…

BENEFITS OF TRACKING AND MEASURING MARKETING ROI

Every effort to grow and expand a company's work comes down to the expenses created versus how much revenue came in. Ideally, you want to be profitable, with the collective costs of your business adding up to less than what you're bringing in. It's important to know that your marketing campaigns…

THE BENEFITS OF DRUPAL FOR YOUR BUSINESS WEBSITE

The framework you choose for your business website can determine a lot about how your website will function as your business grows and needs change. Many businesses and website designers default to options like WordPress because it is well-known. However, there is a platform out there that makes it…